<p>Regulator demands companies explain how and why they charge different prices for the same product or service </p><p>The Federal Trade Commission (FTC) is demanding some of the US’s biggest airlines, ride-share companies and retailers divulge how they are using algorithms and loyalty programs to target customers and drivers with different prices and wages.</p><p>Nine companies – Delta, United, JetBlue, Lyft, Uber, DoorDash, Instacart, Target and Walmart – were named in the inquiry, which comes after <a href="https://www.consumerreports.org/money/questionable-business-practices/instacart-ai-pricing-experiment-inflating-grocery-bills-a1142182490/">investigations</a> and lawsuits alleging consumers are charged different prices based on their buying histories and drivers <a href="https://www.courthousenews.com/uber-drivers-claim-personal-data-used-to-manipulate-fares/">paid different fares</a> based on their personal histories.</p> <a href="https://www.theguardian.com/us-news/2026/oct/29/delta-uber-ftc-pricing">Continue reading...</a>
World
FTC orders Delta, Uber and others to hand over data on algorithmic pricing
<p>Regulator demands companies explain how and why they charge different prices for the same product or service </p><p>The Federal Trade Commission (FTC) is demanding some of the US’s biggest airlines, ride-share companies and retailers divulge how they are using algorithms and loyalty programs to target customers and drivers with different prices and wages.</p><p>Nine companies – Delta, United, JetBlue, Lyft, Uber, DoorDash, Instacart, Target and Walmart – were named in the inquiry, which comes after <a href="https://www.consumerreports.org/money/questionable-business-practices/instacart-ai-pricing-experiment-inflating-grocery-bills-a1142182490/">investigations</a> and lawsuits alleging consumers are charged different prices based on their buying histories and drivers <a href="https://www.courthousenews.com/uber-drivers-claim-personal-data-used-to-manipulate-fares/">paid different fares</a> based on their personal histories.</p> <a href="https://www.theguardian.com/us-news/2026/oct/29/delta-uber-ftc-pricing">Continue reading...</a>